As fashion editors, we’re often overwhelmed by the sheer amount of newness that we’re bombarded with seasonally, monthly and in some cases, even weekly. Amidst the constant chatter around the next trending brand or #aesthetic, it can be a nice change to slow the pace and focus on the kind of investment we know we’ll wear (or carry) forever.

At Who What Wear UK, we want to change the way you think about shopping by focusing on longevity and wearability instead of flash-in-the-pan buys, and there is nothing with more staying power than a good designer handbag. We can scale back the number of clothes we buy (and a streamlined capsule wardrobe is the ultimate goal), but a luxe bag is the anti-trend key to always looking expensive, and you can bet that an outfit-elevating handbag will never go out of style.

Granted, designer bags do not come cheap, so before you part with your hard-earned money, it’s well worth doing your research into a bag you’ll treasure for a lifetime. And whilst there are the classics that only increase in value over time, you might be tempted by one of the new kids on the block that we’re particularly excited about in 2024.