Following in the footsteps of fellow French designer Marine Serre, Pierre-Louis Mascia is the highlighted talent at the upcoming summer edition of Pitti Uomo. As a loyal exhibitor at this leading men’s fashion event, scheduled in Florence from June 11 to 14, Mascia is ready to elevate his participation by orchestrating his very first runway show at the venue.

The event, dedicated to his Spring/Summer 2025 collections for both men and women, is orchestrated in collaboration with Pitti Immagine and is slated for a Thursday evening. The show will take place in a yet-to-be-revealed, “very evocative” setting.

“I am incredibly excited to showcase my collection in this completely new format, particularly at Pitti, which over the past 16 years, has been instrumental in launching numerous collections of mine,” Pierre-Louis Mascia remarked.

Originating with a focus on scarves, Mascia has gradually broadened his scope, evolving into a lifestyle brand that offers an extensive array of apparel and accessories. He is particularly recognized for his use of collage techniques to craft his designs, which are subsequently transferred onto wearable items.

“This is a great opportunity to share my passion for all that is beautiful and to express my creative vision that encompasses nature, culture, art, and fashion. I will do my utmost to create something truly unique, unexpected, and surprising,” he added.

“The event strategy devised by Pierre-Louis Mascia for next June reflects his deep connection with Florence and Pitti Uomo. From the beginning, we have believed in the uniqueness of his vision, which is conveyed through a powerful stylistic signature, distinctive collections, graphic patterns, and floral prints, archival research, and excellent materials,” noted Antonio Cristaudo, the marketing and development director of Pitti Immagine.

Hailing from Rodez, where he pursued studies in Fine Arts, Mascia, who now operates out of Toulouse, initially made his mark as an illustrator, notably collaborating with luminaries such as Yohji Yamamoto and Romeo Gigli. Formerly the artistic director at the Parisian accessories fair Première Classe for nine years, he has also contributed to renowned footwear brands including Robert Clergerie, Stephane Kelian, and Arche. In 2007, he ventured solo, launching an exclusive collection of silk scarves printed by the Como-based silk printer Achille Pinto, who, in 2018, also became his financial partner.