Perry Ellis International, Inc. (PEI) announced on Tuesday an official partnership with the Miami Dolphins, further cementing its stake in the world of sports. 

As part of the partnership, PEI will support various initiatives, including in-stadium visual experiences and serving as a support sponsor for key Miami Dolphins Foundation events such as the Alumni Weekend Golf Classic and the Draft Weekend Golf Classic.

The partnership builds upon PEI’s existing ties to the sports world, going back to 1972, when the family dressed Miami Dolphins’ players in suiting and other apparel from their stable of brands. Most recently, it established a Perry Ellis brand ambassadorship with Dolphins quarterback Tua Tagovailoa. 

The brand has also been established as a prominent player in the golf and tennis spheres. 

“At Perry Ellis, the ‘Always Ready’ spirit is woven into everything we do,” said Oscar Feldenkreis, president and CEO of Perry Ellis International, Inc. 

“It’s a kinship we share with the world of sports – a game-winning mindset that the Miami Dolphins exemplify. We’re thrilled to nurture this relationship with the franchise and connect with players and fans through fashion and lifestyle. Our partnership with the Miami Dolphins represents an exciting new chapter for Perry Ellis International. We aim to capture the essence of confidence and versatility that defines the sports community, while offering a fresh take on athlete-inspired fashion.”