Canada Goose appoints its first creative director and does so by choosing one of the biggest names in fashion, universally recognised for his talent in defining modern design: Haider Ackermann. The Colombian-born French designer will be based in Paris and work alongside President and CEO Dani Reiss to guide the company into its next era and elevate the brand’s creative aesthetic. Ackermann’s first collection is scheduled for autumn-winter 2024.

“When it comes to combining craftsmanship and beauty, there’s no one better than Haider Ackermann. He understands that Canada Goose is a brand apart, that authenticity, craftsmanship and performance are our cornerstones,” said Dani Reiss.

“With his remarkable ability to harness the energy and potential of our authentic heritage, I can’t wait to see his impact on our apparel. The appointment is marked by the launch of an exclusive style in support of Polar Bears International (PBI), which is at the forefront of efforts to study, understand and protect polar bears and their endangered habitat. Inspired by a trip with Dani to Churchill, Manitoba, known as the polar bear capital of the world, its inaugural launch is a testament to their shared belief that every person is responsible for protecting our planet and has the opportunity to make a tangible impact. The launch campaign celebrates film icon and one of today’s most influential activists, Jane Fonda. Having dedicated her life to educating, influencing and inspiring the world on environmental, cultural and social issues, she is the ideal ambassador for this important story.”

“What attracted me to Canada Goose was not just the way it created a category, but its credibility and commitment to staying true to its purpose. The impact this brand has had on the world around us is remarkable and inspiring,” said Haider Ackermann. “I consider myself a student of the environment and my trip to Churchill lit the fire to do more and be more. My hope is that by joining forces with climate champion extraordinaire Jane Fonda, we can encourage people to act, and to act now.”

“Collective action is the only way to go further and faster,” said Jane Fonda. “I’ve put all my strength into inspiring planet-friendly choices to address the climate crisis, and collaborating with Haider and Canada Goose to draw attention to what’s happening in the Arctic is high-impact, important and essential.”

To mark the announcement of this important appointment, a limited edition sweatshirt in support of Polar Bears International will be available from May 15 in selected shops and on the brand’s website. All proceeds from sales of the sweatshirt, made from organic cotton, will go to PBI to fund fundamental research, implement innovative conservation strategies and educate communities about the importance of protecting the Arctic.