At VivaTech, the Parisian innovation trade fair taking place at Porte de Versailles until May 25, global beauty giant L’Oréal is presenting a series of innovations aimed at consumers and industry alike.

“Thanks to advanced diagnostics, augmented beauty services, an assistant powered by generative AI, creativity stimulated by Gen AI and innovative electronic devices, we are shaping the beauty of the future to be more personalised, more inclusive and more responsible,” Barbara Lavernos, the L’Oréal group’s deputy managing director in charge of research, innovation and technology, said in a preamble to the press release.

Among the innovations aimed at the general public on show at VivaTech is the Derma-Reader from Kiehl’s, the American skincare brand which is part of the group’s luxury division. Using an imaging technology that scans over eleven visible and invisible skin characteristics, the Derma-Reader provides a diagnosis that can be used to formulate product recommendations as well as lifestyle advice.

L’Oréal Paris, the flagship brand of the L’Oréal group and its consumer division, is presenting Beauty Genius. This personal beauty assistant powered by generative artificial intelligence (AI) provides users with personalised recommendations and answers beauty questions.

Versant industrie L’Oréal, which has been working on reconstructed skin for many years, is unveiling Skin Technology, a platform of bioprinted skin models that mimic human skin as well as certain skin conditions such as eczema and acne. These models can be used, for example, to study the impact of UV rays on the skin.

At the same time, L’Oréal and Meta are unveiling the New Codes of Beauty programme, which aims to support the next generation of 3D artists and experts in augmented reality and AI in order to “explore new creative frontiers in the field of beauty”. Within the L’Oréal group, the L’Oréal Paris, Lancôme and La Roche-Posay brands are already part of this programme.

L’Oréal, which in 2023 had sales of 41.18 billion euros, has 20 research centres in 11 countries, a dedicated research and innovation team of more than 4,000 researchers and 6,400 digital specialists.