#Fashion

Is Peach Really the Colour of the Year? 5 Shades Trending Harder In 2024


It’s safe to say that Angela Baidoo has earned the title of fashion expert. As a trend consultant and senior strategist who has worked with brands as diverse as WGSN, UAL, The Impression, and Burberry, Baidoo certainly knows her stuff when it comes to analysing and discussing what will be big this year and which trends have fallen just a tad short. Nearly six months into 2024, we asked for her thoughts on Pantone’s Colour of the Year 2024: “Peach Fuzz”. Here, she takes a deep dive into the colour trend and ponders why peach, whether it has fulfilled its destiny as the Colour of the Year, and if not, why? Plus, she investigates the colours that have come to the fore instead and that fashion people are really wearing.

What Is the Colour of the Year 2024?

Every year at around the beginning of December, it has become a tradition for Pantone (which creates international colour standards used across fashion, beauty, interiors and architecture) to give one colour the coveted title of Colour of the Year.