EU ends Apple Pay antitrust probe with binding commitments to open up contactless payments
The European Union has accepted commitments from Apple over how it operates Apple Pay to settle a long running competition investigation. Commission EVP Margrethe Vestager, who heads up the EUās competition division, announced the development in a press conference Thursday.
Apple has until July 25 to implement changes that will allow developers of rival mobile wallets to offer contactless payment by the predominant technology used in the EU (NFC) ā enabling them to offer their users ātap and goā payments, she said. They will also be able to access key iOS features, such as double click to launch their apps as well as Face ID, Touch ID and passcodes for authentication.
Apple will also let users set a third-party wallet app as their default, rather than its own Apple Wallet.
The blocās competition division opened a formal investigation of Apple Pay, Appleās mobile payment and mobile wallet technology, back in June 2020, following a number of complaints. Initially the probe was scoped to look at Apple Pay as a whole. Later the case narrowed to focus on the use of Appleās technology for contactless payments.
Reporting preliminary findings two years later in May 2022, the EUās said it had found Apple abused a dominant position to block competitors from providing NFC-enabled contactless payments on the iPhone ā meaning they were unable to develop rival mobile wallets and compete fairly with Apple Pay.
The EU took specific issue with Apple restricting the ability of rivals to build wallet apps that can wirelessly communicate with NFC payments terminals, as Apple Pay can. It suspected the restriction of enabling Appleās contactless payment tech to gain market share unfairly. And the EU said it wanted Apple to provide full access to NFC to allow competitors to develop alternative wallets.
Apple was invited to respond to the EUās May 2022 Statement of Objections. The next major development came in January 2024 when it offered to make changes aimed at settling the case. Its proposal offered to let third parties developing mobile wallet and payment services gain fuller access to NFC functionality on iOS devices, free of charge, via a set of APIs without having to use Appleās payment or wallet tech.
The offer would still bar rivals from accessing a special chip on Apple devices called the secure element, which it uses to enhance the security of transactions made using Apple Pay.Ā But Apple said it would provide āequivalent accessā to NFC components through a mechanism called āHost Card Emulation (āHCEā) modeā. It said this would let third-party wallets store payment credentials and complete transactions using NFC securely, without accessing the secure element.
Other commitments Apple offered at the time included pledges toĀ provide third parties with additional features and functionality, such as defaulting of preferred payment apps and access to authentication features like Face ID, its biometric authentication tech. It also promised to apply FRAND (Fair, Reasonable and Non-Discriminatory) terms when deciding whether to grant access to NFC.
Stronger commitments
Vestager said Thursday it has accepted Appleās offer after pressing for some improvements.
āBy excluding competitors from the market, it may have had a negative impact on innovation. This reduction in choice and innovation is harmful. Itās harmful to consumers and is illegal under EU competition rules. To address these concerns, Apple offered a set of commitments earlier this year,ā she said.
āOver the last month, we tested a package, we got feedback on whether the remedies could work, if they could address our concerns. The issue raised a lot of interest. Many banks, app developers, card issuers, financial associations gave us their feedback. We looked very carefully at those comments, and we asked Apple to improve their commitments. Then Apple offered improved remedies, and here we are today, making those remedies binding on Apple.ā
Details of exactly how Appleās enhanced its January offer following industry feedback are set out in the Commissionās press release ā but they include committing to:
- RemovingĀ the requirement for developers to have aĀ licenceĀ as a Payment Service Provider (PSP) or a binding agreement with a PSP to access the NFC input;
- Evolving the HCE architecture toĀ complyĀ withĀ evolving industry standardsĀ used by Apple Pay;
- And shortening deadlines for resolving any disputes, among others.
Since the EU opened the Apple Pay antitrust case the bloc has passed an update to its competition rulebook which is intended to boost the contestibility of digital markets by applying upfront obligations on a number of major platforms, including Appleās iOS, so that tech giants cannot block competitors from accessing key infrastructure they operate. EU lawmakers want the Digital Markets Act (DMA) to speed up the process of resetting digital dominance and restoring competition to tipped markets.
Shortly after the EU announced it was consulting with industry stakeholders on Appleās Apple Pay offer, the company suggested the changes it had proposed also comply with DMA requirements.
Vestager said Appleās commitments on Apple Pay that the EU has accepted go further than whatās required by the DMA. āFor instance, they include monitoring and dispute resolution resolution mechanisms,ā she noted, adding: āThis shows that antitrust enforcement goes hand in hand with the DMA.ā
āFrom now on, Apple can no longer use its control or the iPhone ecosystem to keep mobile wallets out of the market. Competing wallet developers as well as consumers will benefit from these changes, opening up innovation and choice while, of course, keeping payments secure.ā
The commitments are binding on Apple for 10 years. Failure to abide by them could be met with stiff penalties.
Reached for comment, an Apple spokesperson sent this statement: āApple is providing developers in the European Economic Area with an option to enable NFC contactless payments andĀ contactlessĀ transactions for car keys, closed loop transit, corporate badges, home keys, hotel keys, merchant loyalty/rewards, and event ticketsĀ from within their iOS apps using Host Card Emulation based APIs. Apple Pay and Apple Wallet will continue to be available in the EEA for users and developers, and will continue to provide an easy, secure and private way to pay, as well as present passes seamlessly from Apple Wallet.ā