Western wear brand Beverly Hills Polo Club has opened new shop in shops inside Shoppers Stop stores in Hyderabad and Ahmedabad with Apparel Group India Private Limited to reach more shoppers in the cities. 

“Unveiling Beverly Hills Polo Club’s third shop-in-shop experience at Shoppers Stop, Ahmedabad offering the brands signature range of apparel and accessories,” announced Apparel Group Private Limited on Linkedin. The shop in shop retails a wide selection of men’s casual and semi-formal wear. 
 
The new Beverly Hills Polo Club shop in shop in Hyderabad is located within the Shoppers Stop department store inside Inorbit Mall in Cyberabad. The sales point offers a similar product selection to its Ahmedabad point of sales with colourful polo shirts and denim on display. 

The brand launched its first ever shop in shop in India in Mumbai’s R City Mall at the end of February this year. By opening shop in shops, Beverly Hills Polo Club is able to tap into Shoppers Stop’s customer base and increase brand visibility. 
 
Apparel Group is based in the UAE and retails brands including Charles & Keith, Skechers, Aldo, Inglot Cosmetics, and Tommy Hilfiger among others in the Indian market. The business is headquartered in Mumbai and has a network of over 2,025 retail stores for over 80 brands with a global workforce of over 20,000 people.