Facebook snooped on users’ Snapchat traffic in secret project, documents reveal
In 2016, Facebook launched a secret project designed to intercept and decrypt the network traffic between people using Snapchatâs app and its servers. The goal was to understand usersâ behavior and help Facebook compete with Snapchat, according to newly unsealed court documents. Facebook called this âProject Ghostbusters,â in a clear reference to Snapchatâs ghost-like logo.
On Tuesday, a federal court in California released new documents discovered as part of the class action lawsuit between consumers and Meta, Facebookâs parent company.
The newly released documents reveal how Meta tried to gain a competitive advantage over its competitors, including Snapchat and later Amazon and YouTube, by analyzing the network traffic of how its users were interacting with Metaâs competitors. Given these appsâ use of encryption, Facebook needed to develop special technology to get around it.
One of the documents details Facebookâs Project Ghostbusters. The project was part of the companyâs In-App Action Panel (IAPP) program, which used a technique for âintercepting and decryptingâ encrypted app traffic from users of Snapchat, and later from users of YouTube and Amazon, the consumersâ lawyers wrote in the document.
The document includes internal Facebook emails discussing the project.
âWhenever someone asks a question about Snapchat, the answer is usually that because their traffic is encrypted we have no analytics about them,â Meta chief executive Mark Zuckerberg wrote in an email dated June 9, 2016, which was published as part of the lawsuit. âGiven how quickly theyâre growing, it seems important to figure out a new way to get reliable analytics about them. Perhaps we need to do panels or write custom software. You should figure out how to do this.â
Facebookâs engineers solution was to use Onavo, a VPN-like service that Facebook acquired in 2013. In 2019, Facebook shut down Onavo after a TechCrunch investigation revealed that Facebook had been secretly paying teenagers to use Onavo so the company could access all of their web activity.
After Zuckerbergâs email, the Onavo team took on the project and a month later proposed a solution: so-called kits that can be installed on iOS and Android that intercept traffic for specific subdomains, âallowing us to read what would otherwise be encrypted traffic so we can measure in-app usage,â read an email from July 2016. âThis is a âman-in-the-middleâ approach.â
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A man-in-the-middle attack â nowadays also called adversary-in-the-middle â is an attack where hackers intercept internet traffic flowing from one device to another over a network. When the network traffic is unencrypted, this type of attack allows the hackers to read the data inside, such as usernames, passwords, and other in-app activity.
Given that Snapchat encrypted the traffic between the app and its servers, this network analysis technique was not going to be effective. This is why Facebook engineers proposed using Onavo, which when activated had the advantage of reading all of the deviceâs network traffic before it got encrypted and sent over the internet.
âWe now have the capability to measure detailed in-app activityâ from âparsing snapchat [sic] analytics collected from incentivized participants in Onavoâs research program,â read another email.
Later, according to the court documents, Facebook expanded the program to Amazon and YouTube.
Inside Facebook, there wasnât a consensus on whether Project Ghostbusters was a good idea. Some employees, including Jay Parikh, Facebookâs then-head of infrastructure engineering, and Pedro Canahuati, the then-head of security engineering, expressed their concern.
âI canât think of a good argument for why this is okay. No security person is ever comfortable with this, no matter what consent we get from the general public. The general public just doesnât know how this stuff works,â Canahuati wrote in an email, included in the court documents.
In 2020, Sarah Grabert and Maximilian Klein filed a class action lawsuit against Facebook, claiming that the company lied about its data collection activities and exploited the data it âdeceptively extractedâ from users to identify competitors and then unfairly fight against these new companies.
An Amazon spokesperson declined to comment.
Google, Meta, and Snap did not respond to requests for comment.