Australian sunscreen brand Ultra Violette is making its entry into the North American market with a debut in Canada, on April 14, at Sephora stores nationwide and online at sephora.ca.

Upon its launch at Sephora Canada, Ultra Violette will introduce its flagship products, including the Supreme Hydrating Facial Screen SPF 50, Lean Mineral Mattifying Screen SPF 50+, and Extreme Hydrating Body & Hand Screen SPF 50+. 

Ultra Violette was founded in 2019 by industry experts Ava Chandler-Matthews and Bec Jefferd, and has since launched its SPF-infused products in over 25 countries and 250 stores worldwide. 

“In Australia, we’re subject to some of the harshest sun rays in the world, which means our SPF has to be the best there is to even hit shelves,” said Chandler-Matthews. “As skincare obsessives, we also wanted to do one better by creating innovative SkinScreens with skin-loving actives and unmatched textures.”

“Of all the anti-aging products available on the market, sunscreen is the single most important one,” added Jefferd. “It’s about future-proofing your face from the daily toll of UV rays and having a suite of products that can be adapted for every occasion, skin type, and tone to achieve this.”

The expansion follows a $15 million AUD investment from consumer growth equity firm Aria Growth Partners, secured in January, with funding expected to propel its expansion across North America, as well as ongoing product innovation and team development.

“At Sephora, we are committed to offering our clients the latest innovations in beauty and Sun is a major focus for us, so Ultra Violette’s arrival aligns perfectly with this mission,” said Jane Nugent, senior vice president of merchandising, Sephora Canada. 

“We can’t wait to launch Ultra Violette and provide our Canadian customers with access to their innovative suncare solutions.”