Saks and Thom Browne unveil exclusive California-inspired capsule collection
Saks Fifth Avenue and Thom Browne unveiled on Thursday an exclusive California-inspired capsule collection.Â
Available on Saks.com and select Saks Fifth Avenue stores, the capsule features ready-to-wear garments, footwear, and handbags, reimagining iconic silhouettes from the Thom Browne archive and recreated in new fabrications and vibrant colorways.
Notably, a new tweed fabric was developed exclusively for this collaboration, inspired by the lace ribbon tweed first introduced for the brandâs Fall 2018 Runway collection. The intricate fabric consists of 13 different yarns, and was handcrafted by a small team of skilled artisans at ACT3, a fabric manufacturer located in the Jurançon region of Southern France.Â
The collection consists of uniform tailoring, polo shirts, cropped varsity jackets and mini skirts, as well as iconic accessories, including the Mrs. Thom handbag, the Hector baguette handbag and pebble grain brogue heels.
âWe are thrilled to partner with Thom Browne to launch this exclusive capsule and bring the collaboration to life across the Saks Fifth Avenue ecosystem,â said Tracy Margolies, chief merchandising officer, Saks.Â
âAs a fashion authority, Saks inspires our customers through fashion and experiences they canât find anywhere else from the most sought-after names in luxury. Thom Browne is one of the most creative minds in fashion, and he has revolutionized the industry with his incredible talent and distinctive take on tailoring. As the leading name in luxury fashion in North America, we are honored to partner with an iconic American designer like Thom Browne to bring this special collection and experience exclusively to Saks customers.âÂ
As part of the launch, Browne has curated immersive visual installations and special offerings throughout Saks Fifth Avenue Beverly Hills. The experience, running until April 22, includes a secret garden-themed exhibit on the main floor, inspired by Browne’s SS20 men’s show in Paris, as well as a made-to-order animal handbag activation, where shoppers can create their own version of the designerâs iconic Hector dachshund bag and other animal handbag styles,Â
Additional pop-ups are located on the third floor housing designer ready-to-wear, and on the fifth floor throughout the Fifth Avenue Club.Â
In addition to the physical retail experience, Browne and Saks’ fashion director Roopal Patel will host a virtual event on April 5 to offer viewers an exclusive behind-the-scenes look at the brand’s evolution over the past two decades.
âThe capsule collection and installations I created for Saks are truly perfect for the new Saks Fifth Avenue store in Beverly Hills,â added Browne. âThey represent pieces of my world â some new, some old â mixed with the aspiration of old school Hollywood that Saks Fifth Avenue has brought back to life with their new location. Their approach to storytelling and product is truly unique and I couldnât think of a better place to help bring these ideas to life.â
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