Antler launches new Icon Collection, first big launch under MD Glenne
As it continues to bounce back, UK upscale luggage brand Antler on Monday launched a new line, the Icon Collection, with the company saying it ādeclares a new moment for travel and with it, a new chapter in this brandās storied legacyā.
The company said it features ātimeless design with unmatched durabilityā and features three silhouettes: the Icon Stripe suitcase, the Soft Stripe suitcase, and Discovery backpack.Ā
The Icon Stripe silhouette sees the launch of the ābiggest carry-on, a new size within the brandās product portfolio and the official biggest cabin [case] in the market, reaffirming Antlerās leadership in hard side luggageā.
In total it includes Cabin, Cabin with Expander, Biggest Cabin, Medium and Large, in Antler Green, Black, Taupe, Heather Purple and Moorland Pink with a new Indigo and Mist Blue colourway launching in June.
Meanwhile, with the Soft Stripe it āpioneers purposeful travel by launching the lightest and most sustainable soft-shell suitcase in the marketā.Ā
It uses 100% recycled fabrics inside and out and is made with a patent-pending engineered construction and expandable design. It comes as a Cabin, Cabin with Expander, Medium and Large in Antler Green, Black and Indigo.
The Discovery Backpack is made of ālightweight and durableā 100% recycled polyester, strengthened with twisted ripstop reinforcement. It comes in Antler Green, Black and Heather Purple.
Thereās also a new collection of luggage covers, tags, straps and packing cubes available in matching and accent colours.
The āAntler stripeā is the design code thatās seen throughout the collection that comes with āvigorous testing and engineering, and a lifetime warranty on all suitcases ā all at an attainable price point and backed by 110 years of travel expertiseā.
The collection is a key launch for the brand but is also important as itās the first to debut under the brandās new leadership of Managing Director Kirsty Glenne, who took over almost two years ago.
In the meantime it has seen a rebrand that āintroduced a new elevated aesthetic and refined global brand platformā.
Copyright Ā© 2024 FashionNetwork.com All rights reserved.