Global footwear brand Skechers has signed cricketer Ishan Kishan as its new brand ambassador for the Indian market.

Kishan will be seen endorsing the brand’s performance and lifestyle footwear collections through marketing campaigns across various platforms.

With this association, Skechers aims to strengthen its presence among the youth with the popularity of the Mumbai Indians batsman across the country.

Commenting on his association with the brand, Ishan Kishan in a statement said, “I am excited to be a part of the Skechers family. As an athlete, footwear is critical when it comes to comfort and performance in my game. With Skechers, I have a partner which perfectly aligns with my needs. I look forward to associating with them in their commitment to creating world-class athletic footwear for everyone.”

Rahul Vira, CEO, Skechers Asia Pvt Ltd added, “We see this as an opportunity to tap into India’s love for cricket, and are proud to have Ishan on board, wearing the first Skechers cricket boots and appearing in campaigns. Ishan is an inspiration to youthful consumers across the country, and we believe that his energy and dynamism perfectly resonate with Skechers’ sporty and stylish offerings.”

The Skechers newly launched performance and lifestyle footwear for men and women are available on the brand’s website and retail stores throughout India.