Specialty footwear and lifestyle chain The Athlete’s Foot (TAF) is set to open two new locations in Baton Rouge, Louisiana. 

Located at 3332 Highland Road and 4373 Florida Boulevard, the stores will open with grand opening celebrations on April 19 and April 20, respectively.

The opening of these retail locations underscores TAF’s dedication to broadening its reach and bringing its distinctive blend of footwear, apparel, and accessories to more communities. Each store promises to deliver personalized service and a curated product selection. 

“We are excited to grow our presence in Baton Rouge and to bring The Athlete’s Foot experience to even more customers in the region,” said Darius Billings, vice president of marketing and community engagement at The Athlete’s Foot. “These openings represent our ongoing commitment to growth and to providing top-tier products and experiences to our customers.”

As part of the grand opening celebrations at the Highland Road store on April 19, TAF’s 2024 brand ambassador, Flau’jae Johnson, a rapper and college basketball player, will be in attendance for a meet and greet. 

The Athlete’s Foot sneaker and streetwear chain currently operates 550 stores and e-commerce shops in over 30 countries. Its global headquarters are in Stans, Switzerland, and Atlanta, Ga. in the United States.

Last year, the company opened a new ‘Neighborhood’ concept store in its hometown, Atlanta and did a global rollout. The expansion contributed to global sales of $593 million in 2023, up 7% from 2022.