Aditya Birla Fashion and Retail Limited (ABFRL) has partnered with 6Degree, a fashion platform to strengthen the e-commerce and digital presence across its portfolio of brands.

With this association, 6Degree will help take ABFRL’s brands to newer markets, enhance customer engagement and boost e-commerce sales.

Commenting on the partnership, Nikhil Hegde and Amit Bhardwaj, co-founders of 6Degree in a statement said, “ABFRL is a powerhouse in the Indian fashion and retail sector, and we are elated to collaborate with them to redefine the e-commerce customer experience. Our mission at 6Degree is to empower fashion & lifestyle brands with robust digital solutions that drive growth and innovation.”

Praveen Shrikhande, chief digital and information officer at ABFRL added, “We look forward to working with 6Degree to enhance our e-commerce journey, improve customer engagement, and drive digital growth across brands.”

6Degree is one of the leading e-commerce platforms that helps in scaling the online business of brands.