Antler launches new Icon Collection, first big launch under MD Glenne
As it continues to bounce back, UK upscale luggage brand Antler on Monday launched a new line, the Icon Collection, with the company saying it âdeclares a new moment for travel and with it, a new chapter in this brandâs storied legacyâ.
The company said it features âtimeless design with unmatched durabilityâ and features three silhouettes: the Icon Stripe suitcase, the Soft Stripe suitcase, and Discovery backpack.Â
The Icon Stripe silhouette sees the launch of the âbiggest carry-on, a new size within the brandâs product portfolio and the official biggest cabin [case] in the market, reaffirming Antlerâs leadership in hard side luggageâ.
In total it includes Cabin, Cabin with Expander, Biggest Cabin, Medium and Large, in Antler Green, Black, Taupe, Heather Purple and Moorland Pink with a new Indigo and Mist Blue colourway launching in June.
Meanwhile, with the Soft Stripe it âpioneers purposeful travel by launching the lightest and most sustainable soft-shell suitcase in the marketâ.Â
It uses 100% recycled fabrics inside and out and is made with a patent-pending engineered construction and expandable design. It comes as a Cabin, Cabin with Expander, Medium and Large in Antler Green, Black and Indigo.
The Discovery Backpack is made of âlightweight and durableâ 100% recycled polyester, strengthened with twisted ripstop reinforcement. It comes in Antler Green, Black and Heather Purple.
Thereâs also a new collection of luggage covers, tags, straps and packing cubes available in matching and accent colours.
The âAntler stripeâ is the design code thatâs seen throughout the collection that comes with âvigorous testing and engineering, and a lifetime warranty on all suitcases â all at an attainable price point and backed by 110 years of travel expertiseâ.
The collection is a key launch for the brand but is also important as itâs the first to debut under the brandâs new leadership of Managing Director Kirsty Glenne, who took over almost two years ago.
In the meantime it has seen a rebrand that âintroduced a new elevated aesthetic and refined global brand platformâ.
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