Burberry signs up Korea’s Son Suk-ku as ambassador
Brand ambassadors are a key part of the Burberry marketing plan and the British luxury giant has just named another key celeb to its roster.Ā
Son Suk-ku becomes its latest brand ambassador with the South Korean actor being known for a career in TV and film where heās played various roles across a range of genres.Ā
In 2021 he starred in the popular Netflix series āDPā. The following year, he was praised by critics for his adaptation of Mr Gu in the drama āMy Liberation Notesā and won the Best New Actor award for his performance in āThe Roundupā at the Korean Association of Film Critic Awards.Ā
Emerging as one of the biggest stars of 2022, he also took to the stage in āArmy on a Treeā in 2023.
The company said he āembodies the spirit of the brandā while the actor himself said heās ālong admiredā the label.
South Korean celebrities are key picks as brand ambassadors for European and American luxury brands given both their appeal in their domestic market and also their recognition far beyond Koreaās borders. In 2022 Burberry named actress Jun Ji-hyun as its first South Korean female ambassador.Ā
Such big names underline the importance of Asia in general to the luxury segment and to Burberry specifically, as do its Chinese ambassadors.
Late last year, award-winning Chinese actress Tang Wei became the latest Chinese star to join its ambassador line-up.Ā
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