Beauty brand Charlotte Tilbury has introduced a new perfume collection dubbed ‘Collection of Emotions’, crafted in collaboration with perfumers Anne Flipo, Dominique Ropion, and Juliete Karagueuzoglou from International Flavors & Fragrances Inc. (IFF). 

Designed to evoke a spectrum of emotions, including joy, love, and calm, the six-piece collection is backed by neuroscience to prompt emotional responses.

Launching on April 30 on special order through the Charlotte Tilbury App and globally from May 2, the collection includes Love Frequency (floral woody), Joyphoria (warm floral), Magic Energy (citrus woody), Calm Bliss (aquatic floral), More Sex (musk leather) and Cosmic Power (amber spicy).

Each scent comes in a bold colored bottle selected by color theorists, who matched the color of the bottle to the emotion of the fragrance. The packaging, inspired by 18th-century alchemy bottles, is complete with a pointed crystal-like cap and an etched symbol relating to the emotional response. 

This new perfume line builds upon Charlotte Tilbury’s initial foray into fragrance with the launch of ‘Scent of a Dream’ in 2016. The brand’s expansion into perfumery comes after Puig’s acquisition of the business in 2020, further bolstering the conglomerate’s foothold in the beauty industry.