In a letter to the shareholders of the Exor holding company, owned by Italy’s Agnelli family, President John Elkann said that “Christian Louboutin is committed to achieving a solid financial performance, while continuing to innovate with its products and maintaining its brand positioning.”

In March 2021, Exor inked a deal with Christian Louboutin, acquiring a 24% stake in the French luxury footwear label for an investment of €541 million.

Elkann went on to say that Louboutin is “exploring new categories [for example through its eyewear partnership with Marcolin], and collaborating with other brands [the Christian Louboutin x Maison Margiela collaboration was a hit at this year’s Grammy Awards] and artists [Taylor Swift is wearing Christian Louboutin shoes for her current world tour]. As the company is advancing towards the goal of topping the €1 billion revenue mark, we remain enthusiastic about its prospects, and the partnership we have enjoyed in the last three years encourages us to believe in a brilliant future.”