Luxury jewelry brand David Yurman announced on Wednesday the opening of a new boutique at The Grove in Los Angeles.

Stepping into the new space, customers will discover the next generation of the brand’s store design, spearheaded by president and chief creative officer, Evan Yurman. 

Drawing inspiration from the Paris Flagship, the entrance is characterized by bronzed iron gates, reminiscent of the herringbone motif adorning the store’s floor and ceiling. These details pay homage to the welding techniques once employed by David Yurman himself in his sculptures.

Inside, the space features contrasting stone and marble flooring with dedicated heritage wall and millwork, for a monochromatic palette that seamlessly highlights the brand’s collections. Completing the space are custom pendants and mid century furniture for a residential feel and intimate experience. Notably, the store opens with the latest iteration of the Sculpted Cable series. 

Located in the heart of West Hollywood, this new location is part of a strategic expansion for the brand, aiming to cater to its loyal clients, as well as a new audience.

For David Yurman, expanding its presence on the West Coast is a natural progression that follows the success of its flagship store on Rodeo Drive, which opened in 2006.