Doodlage collaborates with Mud and Moon on natural soaps
Clothing brand Doodlage has partnered with Mud and Moon to launch a collaborative line of natural soaps. Designed to compliment its sustainable garments, the soaps have launched on Doodlage’s e-commerce store.
“Get set for a bubbly surprise,” announced Doodlage on Facebook, launching the new soap line. The 100% naturally made collection includes essential oils and uses only plant based ingredients. The collaboration follows on from previous Doodlage partnerships with brands including Oceedee and Swarang.
The collaborative and brightly coloured soap collection is made up of four options and features ‘Morning’ as a fragrance oil soap made with notes of passionfruit and fresh linen and containing exfoliating coffee grounds. ‘Day Glow’ is a soap made from lavender and rosemary essential oils and walnut shells, ‘Sorbet’ features green apple, raspberries, and musk, and ‘Midnight’ includes Palmarosa, Patchouli, and orange essential oils.
Doodlage retails from its direct to customer e-commerce store and is based in New Delhi’s Lado Sarai, according to its website. The label was founded by Kriti Tula and Paras Arora and is known for its whimsical, fusion style garments for both men and women. The brand also strives to recycle as much as possible and often launches ranges of upcycled garments as part of its wider sustainability objectives.
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