#Fashion

Everything on a Gen Z Beauty Editor’s Birthday Wish List


Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

While I hate to admit it, I’m one of those people who start creating their birthday wish list on Pinterest and in their Notes app long before the special day arrives. This year, mine is dominated by all things beauty. This fact is entirely surprising since I spend the bulk of my time enthusing about everything from designer fragrances that are reminiscent of my favorite works of art and films to hair accessories that scream Park Avenue princess. As a result, I’ve earned the reputation among my family and friends as a Gen Z version of Sex and the City’s Charlotte York. (Although, as a Gemini, I also see myself as Girlfriends‘ Toni Childs.)

As I step into the second half of my 20s, I’ve decided to fully embrace it and lean heavily into my luxury-loving side while being smart about the products I’m willing to invest in. What better way to kick off my 26th year on this planet than with a great collection of products I know won’t let me down? Below, I’ve shared a few favorites I’ve held off buying over the past few months in hopes they make a surprise appearance as a birthday gift.

Content creator Emmanuelle Koffi wearing a Magic Atelier set and Miu Miu accessories

(Image credit: @emmanuellek_)

Age-Defying Skincare

Fresh and Floral Fragrances

Beauty flat lay from content creator Dawn Tan

Skin-Enhancing Bodycare

Glow-Inducing Makeup

Content creator Sarah Sol applying lipstick while wearing a House of CB dress