360 One WAM, India’s largest wealth manager focused on ultra-high-net-worth individuals, has agreed to acquire popular Indian mutual fund investment app ET Money for about $44 million. 360 One disclosed (PDF) the deal in a stock exchange filing Wednesday evening. 

ET Money boasts over 900,000 transacting clients and tracks assets under management of approximately $8.3 billion. The platform has been a popular choice for retail investors, with monthly mutual fund net flows of around $89.9 million.

ET Money is the second startup from local media powerhouse Times Internet’s portfolio to be sold in recent weeks. Amazon reached an agreement to buy assets of on-demand streaming service MX Player for less than $100 million last week, TechCrunch first reported. 

The move marks 360 One’s foray into the fast-growing wealth tech space and is expected to complement its existing offerings for high-net-worth and ultra-high-net-worth clients.

The acquisition will allow the combined entity to leverage their product suites, domain expertise, and advisory solutions to tap into a larger user base, 360 One said in the stock exchange filing.