Welcome to The Glowdown, the series where we dive into the beauty secrets of our favourite celebrities as they get real about their routines and non-negotiables exclusively with us. Join them as they sit in our beauty hot seat and we fire off a round of quick questions, giving you never-before-shared insight into the products they can’t live without, their secrets to getting red carpet–ready, beauty pet peeves, and the genius tips they’ve picked up along the way. This is no-holds-barred beauty at its finest.

This month, we sat down with Jess Hunt, co-founder and creative director of TikTok-favourite beauty brand, REFY. The 27-year-old social media sensation is known for her bushy brows and glowing skin, and with her makeup brand going from strength to strength, she is definitely one to watch. We sat down with Hunt and asked her all about her favourite moments since starting the brand, her top beauty tips and tricks and which products she simply can’t live without.

1. Which makeup product gives you the biggest mood-boost?
Our Refy Face Primer, always! I love how fresh and glowy it makes your skin look. It’s a priming serum and the unique applicator also depuffs and sculpts your face. It’s the perfect way to start your morning.