Digital wholesale giant JOOR has launched its first-ever curated showcase featuring international swim and resortwear brands. 

The Making Waves: Swim & Resort 2025 ‘tradeshow’ is hosted on JOOR Passport and follows the platform increasingly moving into the area of curated category-based events.

It runs for two months from now and includes over 150 brands. The firm said it’s a response to many retailers facing reduced travel budgets.

Labels featured include Seafolly, Heidi Klein, Melissa Odabash, Vilebrequin, Bromelia, Self-Portrait, Jacquemus, and Missoni, among others.

Amanda McCormick Bacal, JOOR’s SVP of Marketing, said that “swim and resort is a thriving category and an important business driver for brands and retailers” on the platform. The new curation provides “a comprehensive view of the luxury swim and resort market”.

The company also quoted Spherical Insights & Consulting figures claiming the fast-growing global swimwear market size is expected to reach US$29.79 billion by 2032, at an annual growth rate (CAGR) of 4.3% during the projected period.