Skincare brand Kiehl’s Since 1851 is expanding its reach with its debut on Amazon Premium Beauty with a dedicated storefront.

By joining Amazon Premium Beauty, Kiehl’s leverages the platform’s vast and diverse customer base to introduce their inclusive product range to a broader audience, while providing easy access to their products. 

The Amazon product lineup includes new launches such as Better Screen UV Serum SPF 50, Truly Targeted Acne Clearing Solution, and Clearly Corrective Triple Acid Peel. 

Additionally, beloved classics will be available, all eligible for fast, free Prime shipping including the Ultra Facial Cream, Rare Earth Deep Pore Minimizing Mask, Calendula Herbal Extract Alcohol-Free Toner, and the Facial Fuel Energizing Face Wash. 

“Launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl’s journey of over 170 years of skincare and innovation,” said John Reed, general manager, Kiehl’s Since 1851. 

“Inspired by our heritage as a neighborhood apothecary brand, this collaboration allows us to continue our legacy while providing high-performance skincare solutions at even greater scale. Our storefront will feature over a hundred products, including our classic Ultra Facial Franchise and newness such as Truly Targeted Acne-Clearing Pimple Patch and Better Screen UV Serum SPF 50+. With Amazon, we are excited to offer our community another seamless shopping experience to further our mission in providing best-in-class service to Amazon’s diverse consumer base.” 

With this launch, Kiehl’s Since 1851 aims to position itself as a heritage brand of the future, embracing accessibility and connecting with a broader audience across the United States. The brand sees this digital shift as a complement to its personalized service in brick-and-mortar locations. 

“We’re excited to welcome Kiehl’s to Amazon Premium Beauty—a heritage brand with a devoted following,” added Ali Kole, head of Amazon Premium Beauty. 

“Working with Kiehl’s to build a best-in-class beauty brand store that showcases the brand’s strong innovative spirit supports our vision to offer Amazon customers unmatched beauty selection with engaging and inspiring shopping experiences.”