​Levi Strauss & Co. announced on Thursday the appointment of Gianluca Flore to the role of executive vice president and chief commercial officer, effective July 29.

Reporting to Michelle Gass, president and chief executive officer, Flore will join the U.S. company’s executive leadership team and will be responsible for the commercial operations of the Levi’s brand across all global channels, including stores, e-commerce and wholesale. 

“It’s an honor to join a storied company like LS&Co. at this exciting time for the Levi’s brand, which continues to be the unequivocal category leader, firmly at the center of culture,” said Flore. “I look forward to working with the immensely talented LS&Co. team, in service to its consumers and to making Levi’s the definitive denim lifestyle leader globally.”

With more than 20 years of international commercial experience in the luxury apparel and lifestyle sector. Flore joins LS&Co. from Burberry, where he was appointed chief commercial officer in 2021, overseeing five regions and a network of more than 400 stores.

Prior to this, he served as the company’s president for the Americas and global retail excellence, spearheading the expansion and productivity of the brand’s retail footprint, and elevating distribution and positioning across wholesale.

The executive has also held leadership roles at the luxury group Kering, including CEO of Brioni, and at Bottega Veneta.

“I am delighted to welcome Gianluca to LS&Co. at this transformational moment for the company, as we pivot to become a DTC-led, denim lifestyle leader,” Gass said. “He is an industry veteran with an exceptional track record of delivering profitable growth at iconic fashion brands. His depth of experience in driving market relevance and consumer-centric, operational excellence makes him the right leader to help us usher in the company’s next chapter of stakeholder value creation.”

In its most recent trading update, Levi Strauss said first-quarter revenues fell 8 percent to $1.6 billion, coinciding with a net profit plunge, due to job cuts and consequential severance packages as the denim maker looks to cut operating costs in the long term.