Denim lifestyle brand Levi’s has expanded its international presence with its entry into the South Asian country of Bangladesh with DBL Group as its official partner in the country.

The brand opened its first store in the city of Dhaka and plans to open stores in key locations in Bangladesh, including Chittagong in the coming months.

The store located at Banani Road spread across an area of 2,270 square feet houses a wide range of products including denims, non-denims, and tops for both men and women tailored to regional preferences.

Commenting on the expansion, Amisha Jain, managing director, South Asia-Middle East and Africa (SAMEA) for Levi Strauss & Co in a statement said, “Our first store in Dhaka, Bangladesh, marks an important chapter for Levi Strauss & Co. This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanization in cities such as Dhaka and Chittagong.”

“With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth,” Jain added.

Levi Strauss & Co’s products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites with a global footprint of around 3,200 brand-dedicated stores and shop-in-shops.