European fashion brand Mango has opened two new stores in Washington D.C. and Boston, as part of expansion plans on the East Coast. 

In the heart of the Capitol Region, Mango has set up shop in Westfield Montgomery, the premier mall in Rockville, Potomac, and Bethesda area. The company plans to unveil three additional stores in the region, strategically positioned at 950 F Street, Tysons Corner Center, and Pentagon City, catering to diverse shopper demographics.

Simultaneously, Mango has made its grand entrance into the Boston market with a flagship store in the Natick Mall, the largest shopping destination in Massachusetts. Mango will equally open two additional stores in the region in 2024.

The newly opened stores offer the Woman line exclusively and showcase its innovative New Med store concept, characterized by Mediterranean-inspired aesthetics and sustainable design elements.

The move is part of Mango’s ambitious plan to establish 30 points of sale across the country in 2024, aiming to position the U.S. among its top three markets. 

“We are thrilled to be expanding in the U.S. with our new stores in Washington, D.C. and Boston, two key markets on the East Coast,” said Mango’s director of expansion and franchises, Daniel López. 

“This is a very exciting time to be at Mango and we will continue executing on our plan to bring the brand experience physically to more U.S. consumers. These openings are the first of several and we look forward to sharing more on our progress as the year goes on.”

Mango has been present in the United States since 2006. Its expansion journey in the United States commenced in 2022 with the inauguration of its flagship store on Fifth Avenue in New York City. Since then, the company has strategically expanded its footprint, focusing on key metropolitan areas and high-traffic shopping hubs, including Manhattan, Miami, Orlando, Texas, Georgia, and California.

Earlier this year, Mango opened a store in San Diego, and launched in Pennsylvania with a store in King of Prussia shopping center, the state’s biggest mall.

Moreover, Mango recently introduced its omnichannel loyalty program, Mango likes you, in the U.S., aiming to foster deeper connections with customers by offering rewards tied to the brand’s core values.