Maybelline New York announced on Wednesday the appointment of electronic music star Peggy Gou as its newest global ambassador.

Gou is a DJ and producer who hit mainstream recognition with the release of her hit song ‘(It Goes Like) Nanana’ in 2023. The artist boasts over 4 million followers on social media and 11 million monthly listeners on Spotify.

“I am honored and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me,” said Gou. “Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey.”

As a Maybelline ambassador, Gou will front upcoming product and brand campaigns. The collaboration will kick off with the star lending her spin to Maybelline’s cult favorite SuperStay Matte Ink Liquid Lipstick range.

“Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador,” said Trisha Ayyagari, global brand president, Maybelline New York.

“Peggy is the hottest DJ in the world and her songs are everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience is a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression.”

Maybelline New York forms part of L’Oreal‘s portfolio of beauty brands. In its most recent trading update, the French cosmetics giant reported a 9.4% rise in first quarter sales on a like-for-like basis, beating expectations of 6.1% growth.