German luxury brand MCM has appointed Sarika Rastogi to lead the brand’s communications efforts as head of brand marketing and communications, NSCA.

With an extensive career across luxury fashion, with over twenty years of communications, PR, marketing, brand and event expertise, Rastogi joins MCM after holding several positions at Michael Kors, Tod’s, Chanel, and Vogue.

Rastogi’s appointment comes on the back of MCM’s recently unveiled new brand identity.

The update highlights a new era of creativity, vision and innovation, featuring an ultramodern strategy focused on repositioning MCM as a digital-driven, smart and sustainable luxury brand through revitalizing the heritage codes and transforming the portfolio into a new, full lifestyle assortment of ready-to-wear and accessories, according to a press release.

MCM’s business direction is led by Sabine Brunner, recently appointed as president of MCM global AG. She is a member of the executive committee who is also responsible for the creative, category development and planning, marketing, creative interactive space and license and business development, and functions as the brand and commercial officer, reporting to the chairperson and chief visionary officer, Sungjoo Kim.

“I am delighted to welcome Sarika Rastogi to MCM as head of brand marketing and communications, NSCA,” said Brunner.

“The appointment is an exciting addition to our team and is integral to the next chapter of growth for the MCM business. With her luxury expertise, Sarika is a natural choice for her role in our house to support the conversation surrounding MCM’s evolving brand heritage and the development of MCM’s innate digital nomad lifestyle.”

Founded in 1976, MCM is a German luxury brand with a focus on function and innovation. The brand is currently distributed in 650 stores in 40 countries including Munich, Berlin, Zurich, London, Paris, New York, LA, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East, and other major luxury destination cities.