​Fine jewellery brand Michael Hill announced on Monday the appointment of model and entrepreneur, Miranda Kerr, as its brand ambassador.

The jeweller said Kerr’s 18-month ambassadorship spearheads the unveiling of a new brand identity and marks a new era for the brand globally, as it looks to rival other international premium jewellers with its new look.

The brand refresh includes a new logo and website for Michael Hill, and encapsulates social media and design assets, as well as new global flagship store. Additionally, a new colour palette and packaging has been introduced, inspired by the green New Zealand landscapes from which Sir Michael Hill began the story of the brand nearly 45 years ago.

“Our new branding aims to continue telling the story of our proud heritage and bring to life the vision we’ve been working towards for the past two years of building a premium, aspirational brand that moves with the times and shifts perceptions,” said Jo Feeney, Michael Hill chief marketing officer.

“Each element of our rebrand has been carefully considered to align with our history and DNA as a brand, and to allow us to continue evolving. Our commitment to quality, craft and creativity is just as strong today as it was when we first began in 1979.”

Also under the agreement, Kerr will be featured in Michael Hill’s new advertising campaign, ongoing promotional activities, social media campaigns, and more.

“I am thrilled to be the Michael Hill ambassador; this partnership is so special to me because one of my first photoshoots in my career was with Michael Hill over 20 years ago,” Kerr said.

​“This next chapter in the brand is super exciting as they continue to create beautiful, sentimental jewellery that captures the meaningful moments. I love the campaign and the brand’s new elevated direction. I’m proud to support Michael Hill in the next chapter of its journey, just like they supported me all those years ago.”

Founded in 1979 by Sir Michael and Lady Christine Hill, in a small town in New Zealand, Michael Hill has grown to become an international brand with stores throughout Australia, New Zealand, and Canada.