Michael Kors has launched an exclusive takeover of Joia Beach in Miami timed to mark the start of summer.

Dubbed ‘Club Kors Miami’, the takeover is open to the public by reservation until May 27 and is the first in a series of Club Kors experiences planned for various locations around the globe. 

As part of the takeover, visitors will find the Michael Kors Empire Diamond monogram adorning umbrellas, lounge chairs, beach towels, and a special collaboration with Funboy floats. Additionally, a branded pop-up shop on site will offer a range of essentials for beachgoers, including accessories, ready-to-wear, string bikinis, and sunglasses.

“The branded takeover channels the joy of travel and escape that has always been at the heart of the Michael Kors brand,” the company said in a news statement. 

Most recently, fashion brand Guess equally ventured into the heart of South Africa to launch an exclusive safari takeover at the Botlierskop Private Game Reserve Lodge.