Moira Beauty from Ekta Cosmetics Ltd has partnered with omnichannel beauty retailer Nykaa to expand its presence in the Indian market.

With this partnership, Moira Beauty’s products will be available for purchase on Nykaa’s online platforms.

Moira Beauty expects Nykaa’s pan-India reach to amplify its growth and boost sales in the country’s booming beauty market.

Commenting on the partnership, Ravi Mittal, managing director of Ekta Cosmetics Ltd in a statement said, “We are thrilled about this collaboration as it will enable more customers to join the Moira family. Many have already experienced and loved our premium products and services, and Nykaa will further amplify the same. We are looking forward to growing even more in the Indian market.”

Launched in 2017, Moira Beauty a Los Angeles-based brand entered the Indian market in 2022 and plans to further expand its presence via partnerships with retail outlets across the country.