Mobile-first omnichannel cloud platform NewStore announced on Tuesday the appointment of Mike DeSimone to the role of CEO.

DeSimone replaces NewStore founder Stephan Schambach, who will remain chairman of the board. As CEO, DeSimone will leverage his experience scaling commerce technology businesses to accelerate the company’s growth further.

The executive’s appointment as NewStore CEO caps off a year-long succession plan involving the NewStore board of directors, investors, and leadership team to transition the company into its next growth stage, according to a press release.

“Stepping in as CEO at this pivotal point for NewStore presents an exciting opportunity to push the boundaries of retail technology, particularly for global enterprise retailers,” said DeSimone.

“My main focus will be on implementing concrete growth strategies that harness our team’s talent and the strengths of our platform, ensuring we maintain our position as the industry’s most powerful unified commerce platform and omnichannel POS for the world’s greatest retail brands.”  

DeSimone joins NewStore with more than two decades of experience leading high-growth commerce technology companies. Before NewStore, the executive served at ShopKeep, where he guided the POS provider through its acquisition by Lightspeed. Before that, as the CEO of Borderfree, he led the e-commerce platform from startup to public entity and eventual acquisition.

“NewStore is the go-to unified commerce platform for global enterprise retailers facing the challenge of outdated, siloed systems. Our unique ability to deliver seamless omnichannel experiences worldwide sets us apart,” said Schambach.

“Mike’s expertise will be instrumental in enhancing the company’s operations and offerings, ensuring our solutions, like our award-winning omnichannel POS, evolve in line with the always-changing demands of the retail market.” 

NewStore brand clients include AllSaints, Axel Arigato, Roots, Champion, Filson, Mackage, and Outdoor Voices, among many others.