Nike Inc. has appointed designer Tim Hamilton to the role of vice president of men’s apparel design, effective March 11.

According to multiple reports, Hamilton will design men’s apparel for the Portland-based company, and will report to the men’s creative director, a position that is yet to be filled.

With over 25 years of experience in fashion design, Hamilton joins the sportswear giant from The North Face, where he was head of global creative at the VF Corp.-owned brand, leading the design for the outdoorwear brand’s creative direction and products for international markets since 2017.

Before that, he launched his namesake fashion brand in 2007, where his acclaimed minimalist designs saw him become a the three-time CFDA Award nominee.

Hamilton has also previously served in design roles at U.S. firms Madewell, J Crew, Gap, Inc., and Polo Ralph Lauren.

“After 5+ years of leading global creative at The North Face, I am thrilled to announce my next chapter at Nike,” said Hamilton, confirming the reports via a post on LinkedIn.

“It is an honor to join such an innovative and inspiring team. Looking forward to what’s to come!”

In its most recent trading update, Nike Inc. reported sales that were stronger than anticipated as the company ramped up a multiyear cost-cutting plan in the face of weaker demand for its sneakers and apparel.

The world’s largest sportswear retailer reported revenue of $12.4 billion for the quarter ended February 29, bolstered by better-than-expected sales in North America and Greater China.

Nike’s sales in the Chinese market rose 4.5% in the quarter, while in North America, sales hit $5.07 billion, up 3.2%.