Primark supports Pride movement with donations, fashion collection and campaign
Itâs been a busy couple of weeks for Primark on the good-for-society front. Fresh from becoming the principal partner and official outfitter to Soccer Aid for UNICEF last week, the fashion/lifestyle retailer is now gearing up to support the month-long Pride movement celebrations.
Celebrating âthe joy of authenticity, self-expression, and living in a way that says âthis is meâ every dayâ, Primark will donate ÂŁ250,000 to related charities across Europe and the US, dedicated to supporting the LGBTQI+ community.
As Pride events start across Europe, Primark âis celebrating the joy of dressing, accessorising and living in an authentic wayâ, with a new campaign.
Centring on the message – âBe Authentic, Be Proud, Be Youâ â the campaign âshowcases the power of self-expression and represents the diversity of the brandâs colleagues and customersâ.
This year, the retailerâs pledging ÂŁ150,000 to various local charities across Europe and the US, all dedicated to supporting the LGBTQI+ community. In the UK, the retailer will also donate ÂŁ30,000 to The Proud Trust, a LGBT+ charity.
Primark will also donate a further ÂŁ100,000 to its long-term charity partner, ILGA World, the International Lesbian, Gay, Bisexual, Trans and Intersex Association, marking its sixth year of support.
The just-launched collection alongside the campaign includes clothing across adults and kids, as well as accessories like hats, socks and bags.
New to the collection is a rainbow crochet shirt and vest set, as well as a selection of T-shirts, inspired by music legends. Also returning this year is Primarkâs gender-neutral base-wear range, that can be worn as underwear or outerwear and is made from Lycraâs adaptive elastane, offering stretch and recovery properties to fit different shapes and sizes.
Available from 2XS â 2XL, the inclusive range includes two seam free tops, a pair of shorts and unitard with prices starting from ÂŁ4.
All of the clothing in the collection is made using recycled or more sustainably sourced materials.
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