Men’s apparel brand Psycho Bunny opened on Friday its latest permanent monobrand store at the Domain Mall, in Austin, Texas.

The 1,989 square foot store serves as a testament to the brand’s ethos, featuring iconic elements such as a neon bunny sign and a LED video wall, designed to captivate passersby with the brand’s narratives.

“Psycho Bunny could not be more thrilled to be opening our new store in Domain Mall,” said Kenny Minzberg, chief development officer of Psycho Bunny. “We are excited to introduce our energetic brand to the millions of annual visitors who come to this vibrant retail hub.”

Born in New York in 2005 and re-founded in Montreal in 2016, Psycho Bunny has been expanding its brick-and-mortar presence since 2019. Today, it operates over 130 stores globally. 

Most recently, in October, the brand opened its first brick-and-mortar location in the Middle East, opting for the city of Dubai to make its regional debut. 

Initially recognized for its polo shirts, the brand has since diversified its offerings across multiple lifestyle categories, catering to individuals from early childhood to adulthood, and for every occasion.

Central to Psycho Bunny’s identity is its celebration of color—a philosophy rooted in the belief that colors tell the stories of cultures, traditions, and histories.