Joining the Hello Kitty craze, Pull&Bear follows in the footsteps of Bershka—another label under the Inditex umbrella—by marking Hello Kitty’s 50th anniversary with this exclusive release.

Licensed and affordably priced, the collection ranges from €15.99 for a short-sleeved T-shirt to €35.99 for denim shorts. Reflecting early 2000s style influences, the lineup includes items like a denim top, a pink denim mini skirt, and a tulle shirt, all predominantly in shades of white and pink.

The collection is complemented by a variety of accessories, including socks which feature the famous character’s logo, a bandana, a shoulder bag available in pink or denim, a rhinestone belt, and assorted jewelry pieces like necklaces in various styles. Already available online, these items will hit stores on May 13.

Based in Narón, A Coruña, and established in 1991, Pull&Bear is part of the brand portfolio managed by Marta Ortega, which includes Massimo Dutti, Bershka, Stradivarius, Oysho, Zara, Zara Home, and Lefties. By the end of 2023, the label boasted around 800 points of sale, spanning owned stores and franchises.

With a presence in over 200 markets through its online platform, Pull&Bear reported a 10% increase in net sales in the last fiscal year, achieving a total of €2.359 billion.