Luxury e-commerce platform Saks unveiled on Tuesday the Saks Media Network, a new initiative aimed at assisting brands in reaching Saks’ affluent customer base through digital advertising across the shopping journey.

Through the Saks Media Network, harnessing Saks’ extensive customer data, and a robust traffic volume exceeding 435 million annual site visits, brands will have the opportunity to amplify their revenue on Saks.com through sponsored product ads and on-site display banners. 

Saks’ objective is to introduce customers to inspiring fashion, and it aims to achieve this by facilitating participating brands in delivering product inspiration and discovery tailored to customers’ preferences.

“With the launch of our Saks Media Network, we are expanding our offerings for brand partners by helping their products reach the right luxury customers when and where they are actively looking to purchase,” said Kristin Maa, senior vice president, growth, Saks. 

“Our view of the full shopping journey across the Saks Fifth Avenue digital and physical ecosystem enables meaningful, personalized customer engagement and product discovery, and the Saks Media Network is the next step in leveraging our data-driven insights and industry expertise to enhance the customer experience.”

Saks’ will have a dedicated in-house media team to employ tailored strategies to assist brand partners in achieving their business objectives, supported by comprehensive reporting and insights.

Ramy Brook Sharp, founder and creative director of Ramy Brook, added, “Saks’ Media Network presented an exciting new avenue to achieve our business goals by increasing our brand’s visibility and driving improvements in both traffic and revenue for Ramy Brook on Saks’ ecommerce platform. Saks’ mission to help customers express themselves through inspiring fashion is closely aligned with our vision to empower women and help them feel confident wearing Ramy Brook, so we were thrilled to embrace this new opportunity to engage with Saks customers.”