See A Fashion Buyer’s List of the Summer 2024 Trends to Take Note of This Year
Unless youâve been living under a not-so-fashionable rock, you probably already know and follow Studio B on Instagram. Started by fashion buyer Bethany Rowntree six years ago, Studio B was once an online treasure trove of a store that Bethany hand-curated, showcasing small and emerging fashion brands that she loved herself and knew her customer base would love, too. Fast forward to 2023 and Bethany rebranded the online shopping destination as a social-first platform, becoming a directory of fabulous pieces and brands that she shares daily with her 60,000 followers and ample Substack readers. With years of buying expertise under her belt and a loyal audience who canât wait to see what she finds next, who better to share their spring 2024 wish list? Bethany, the floor is yoursâŠ
Wow, how are we at the end of March already! January drags and then boom the year speeds up. Which hopefully means weâre due some warmth soon… I donât know about you but I am longing for some real spring sunshine now. And with that in mind, this month Iâm fantasying about my warmer-weather wardrobe.
With a new season on the horizon, I’m thinking about the spring/summer 2024 trends that have real staying power and how to shop them in a way thatâs authentic to my personal style. Which I guess means a mix of high/low, some timeless, season-less pieces that I’ll love forever, and a sprinkling of some swoon worthy âI have to have itâ buys that scream sunshine. Obviously, theyâll be plenty of colour, which is good as I can see colour blocking being big this year. I used to be such a print queen but more recently have gone off them a little, however I do have some rose-inspired pieces for you too; as I mentioned in last monthâs piece roses/rosettes are looking to be the bows of the summer.
So, without further ado, scroll on to discover the three trends I’ve picked out for the season (and year) ahead, and then shop the pieces I’m loving for each. It is my birthday month too, so if any of my friends and family are reading this, take this list as a big hint!
1. Bright Sets
Style Notes: Iâve always loved a set, and not just for spring/summer either (double denim is mostly my winter version of a co-ord). I am now ready to emerge from my denim cocoon and float around in something lighter and brighter, like a butterfly if you will. Sets arenât exactly new but I can see them being bigger this year, especially as a whole we seem to be favouring separates again over dresses at the moment (hasnât it been hard to find a great dress recently? Donât worry Iâve found you some too).
Shop the Look:
Shrimps
Bobbie Pyjama Shirt – 100% Silk
Technically under loungewear but this covers my floral trend too, and looks so good on it has to be worn out the house!
Shrimps
Juna Pyjama Bottoms – 100% Silk
I have visions for this as holiday wear, or dress up with heels and a sparkly bag.
Aligne
Meg Square Neck Shell Top
Fast becoming one of my favourite mid-price point brands for style over trend pieces, and of course gingham is always a summer classic.
Aligne
Nolen Elasticated Trousers
This set looks super comfy and I feel thereâs a hint of retro summer holiday chic about it.
Reformation
Remi Cropped Linen Pant
A linen two piece is a summer classic and this rusty tomato red feels like a shade youâll love for years to come.
Reformation
Saige Linen Top
This set is a bit of an easier way to buy into the âred trendâ if that bright fiery red scares you a little.
Kinga Csilla
Sole Baja Shirt
For a proper summer set for those dreamy beach days and balmy nights youâve got to look at Aussie brand Kinga Csilla.
Kinga Csilla
Sole Column Skirt
Sizes often sell out but they do usually remake in drops, so keep an eye out.
2. A Pop of Red
Style Notes: I think we already know red is going to be huge this season, we saw it coming through this winter (I maintain Iâve always stated that âred is for life not just for Christmasâ). That bright red is a perfect summer pop but I also think a full colour block look (or colour drenching if youâre in the interiors world), in any shade, is going to be the way to go this season.
Shop the Look:
The racer style neckline on this is always super flattering I think, and the fit looks to glide rather than cling (Iâd size up if you prefer a looser look). Perfect to add a knit over for now too.
ANNI LU
Spiral on a String 18kt Gold-Plated Satin Necklace
I love this Anni Lu spiral on a string.
If youâre feeling nicely nautical (and brave style wise) this red sailor hat by British brand Cawley is adorable!
ST. AGNI
Stretch-Wool Turtleneck Maxi Dress
I keep hearing of this Australian brand at the moment and I think this shape could look stunning on; simple and timeless. Iâll love this for spring to team with open toe heels⊠when it finally warms up a little and I can shed the socks!
Tartan Blanket Co
Merino Triangle Scarf in Red
One for this in-between sort of season, this triangle scarf will see you through spring until we get some sunshine! Lighter and lovely, works for impromptu spring showers as a headscarf too, and it ties at the front so youâll never lose her (would love this in a longer style for next winter too please).
Me+Em
Slub Jersey Midi Swing Dress
Me+Emâs new season has taken me by surprise and Iâve spied a few great day dresses in block colours, thereâs this red or an amazing spring green. Just add ballet flats or chunky slides.
Alighieri
The Catch of the Day Necklace
I keep seeing pendants on red string necklaces around, such an easy way to add in a pop of red to your look (as are socks for now!). The Alighieri fish necklace Iâm sure youâve seen.
mango
Acetate Frame Sunglasses
Iâm always into an acetate frame and high-street sunglasses are the only ones Iâm after for holidays (too much risk of loss / breakage, especially after a few mojitos).
3. Statement Florals
Style Notes: Roses, rosettes, 3D flowers, embellishment ⊠I know, I know âflorals for spring, groundbreakingâ but Iâm not talking about a ditsy floral print (which Iâll be honest I am rather over). These are bigger, better and here to make a statement.
Shop the Look:
Cecilie Bahnsen
Vilma Printed Fil-Coupé Midi Dress
Okay, if I could have one thing for my birthday (at the end of this month) it would have to be this new season Cecilie Bahnsen dress. Itâs just a stunner! And I swear Iâll never need another dress in my lifeâŠ
COMPLETEDWORKS
Flower 18kt Gold-Plated Drop Earrings
These flower earrings are a dream. A little bit pricey but I think I would wear these all year round, and theyâd be so nice to complete a summer holiday / wedding / party look.
Cecilie Bahnsen
Vesna Arrow Fil Coupé Shoulder Bag
The pretty Cecilie fabric also comes in a bag too.
Next
Blue Corsage Halter Dress
This dress is simple but sublime for summer. Who would have thought it was under ÂŁ30!
3D flowers like this have caught my eye and are going to continue to be a big trend this year.
Nigel Preston
Rosette Flower Tube Top
Another pop of red here (this also comes in ivory and black) and some more summer dreaming. I do love the big rosette, and for now this could look great under a blazer or denim jacket.
This beaded bag is a beauty. All handmade, which takes days, this is one of my favourite small brands with soul and a story.
Bernadette Antwerp
Silk Daisy Slippers
Iâll leave you with my current obsession… It shows my age that Iâve got slippers on here, but these are so good I would totally wear them outside with jeans or a dress, too.
