Commerce platform Shopify has acquired Checkout Blocks, allowing Shopify Plus merchants to make no-code customizations in their checkout to enhance customer experience and potentially boost sales. 

Checkout Blocks, which debuted on Shopify in September 2022, lets merchants customize their checkout by adding things such as AI recommendations, custom content (like information banners, images, headlines, and more), custom fields (such as gift messages or delivery notes), discounts, email address validation, personalized order status and thank you pages, and more. 

Over 850 merchants use Checkout Blocks, including brands like Olipop and Kosas. It’s considered one of the most popular checkout apps on Shopify. 

Checkout Blocks founder Gil Greenberg, who shared the acquisition news via X/Twitter, sees this as an opportunity to take his company to new heights. As part of the deal, the company is making its Starter plan, originally priced at $99/month, free for all merchants on Shopify Plus, which starts at $2,300/month. 

“From day one, our goal was to help as many Shopify merchants as possible to customize their checkouts. This acquisition allows us to succeed on an even bigger scale,” Greenberg wrote.

Shopify didn’t disclose the financial terms of the deal.

“Checkout Blocks is a highly talented team and has built a world-class product that enables merchants to unlock customized extensibility,” a Shopify spokesperson said in a statement to TechCrunch. “We are thrilled to welcome them to Shopify and continue building our mission to make commerce better for everyone.”