Skechers announced the opening of its first-ever Brussels store, amid the U.S. sneaker firm’s expansion across Belgium.

Located near INNO and City2 shopping, on Rue Neuve, the new 5,270-square-foot location is designed in Skechers’ trademark modern décor—featuring a vaulted entry and a large mural of the Californian brand’s hometown of Manhattan Beach, as well as a digital screen and illuminated displays.

The new Brussel store houses the brand’s footwear, apparel and accessory collections, as well as dedicated Skechers Performance and Skechers Apparel shop-in-shops, and an assortment of the company’s technologies for every activity, including its patented Skechers Hands Free Slip-ins, Skechers Arch Fit, Skechers Max Cushioning, and Skechers Air-Cooled Memory Foam.

In-store, visitors will also find Skechers’ partnership with Brussels-based artist Vexx for the ‘Skechers x Vexx’ capsule.

“For more than two decades now, Skechers has grown our presence in Benelux—reaching consumers from all walks of life with award-winning comfort technology products. Due to the breadth of our product, Skechers is available at some of the best stores in Belgium, and we are expanding our Skechers retail presence with more high-profile locations,” said Maurice van Berkel, general manager of Skechers USA Benelux B.V.

“Our arrival in Brussels places us at the heart of one of Europe’s most cosmopolitan, trafficked and traveled destinations. Together with the tourists and locals who will soon visit our new location in Bruges and our successful Antwerp store, shoppers can enjoy the entire Skechers experience—with multiple destinations to explore our offering, coordinate our shoes and apparel, and slip into our popular Skechers Hands Free Slip-ins technologies and new Skechers Football product.”

The Brussels opening comes on the back of with the opening of Skechers’ Meir store opening in Antwerp, and precedes its planned Bruges concept store opening in mid-May.

“Belgium has played a key role in Skechers’ business. Wallonia is home to our European Distribution Center—the region’s largest—from where we serve consumers throughout Europe, and beyond,” added David Weinberg, chief operating officer of Skechers.

“As a proud investor in the Belgium community and multi-year sponsor for Belgium-based Team WRT, we see more great opportunities to build our consumer-facing presence with these two new concept stores. Opening our doors in these capitals of business, tourism and culture is another natural step towards reaching our goal of $10 billion in annual revenues worldwide by 2026.”

In its most recent trading update, Skechers U.S.A. Inc. announced record sales of $2.25 billion, a 12.5% increase, for the first quarter, on the back of double-digit increases in international and direct-to-consumer sales, respectively.