On April 18, with Milan Design Week in full swing, Swarovski inaugurated its Milanese flagship store, the first of its kind in Italy, adding to the flagships the brand opened last autumn on Fifth Avenue in New York and at Dosan Park in Seoul.

 
The new Swarovski store is located in uber-central piazza Duomo and extends across 550 square metres on three floors. The interiors have been designed by Giovanna Engelbert, Swarovski’s global creative director, to offer an immersive experience in the brand’s unique expertise and refinement.

The store showcases all the Swarovski collections, from crystal jewellery to watches, home decoration objects, eyewear, table ware, and limited-edition items. As well as unset crystals, Swarovski’s collaborations with various international labels, and the Swarovski Created Diamonds high jewellery collections, presented for the first time in Europe within a special section dedicated to lab-grown diamonds.