Swiss sportswear brand On has announced the appointment of Laura Miele as an additional independent member of the board of directors, in addition to serving as a member of the audit committee.

“We are thrilled to welcome Laura to the On board of directors, and could not be happier for such a qualified and dedicated individual to be joining our board,” ​said Caspar Coppetti, co-founder and executive co-chairman of On.

“This marks a significant step in On’s journey to enhance the board’s collective expertise, ensuring we are well-prepared to navigate future opportunities and challenges. We are confident that Laura will bring a valuable perspective and comprehensive experience to the board and the audit committee, where she will also serve as a member going forward.”

Miele brings experience as president of Electronic Arts (EA) Entertainment and Technology, where she leads EA’s portfolio of licensed and owned IP, along with the company’s central development services and CTO organizations.

Before taking on the role of president of EA Entertainment & Technology in 2023, Miele served as chief operating officer for EA. She has played a key role in successfully executing several complex structural transformations at EA over the past few decades, including leading the company’s transformation to digital delivery, expanding into new consumer demographics, and actively growing EA’s player network.

She also has international experience overseeing commercial, creative, and central technology teams. In 2022, Miele was appointed as a governor of the British Film Institute. She is a member of the Paley Media Council, and the NAACP Entertainment Advocacy Council, an Advisory Board member for The Game Awards, and previously served on the board of the Silicon Valley Community Foundation.

On was founded in the Swiss Alps in 2010, and is today present in more than 60 countries.