US film star Sydney Sweeney is Jimmy Choo’s new brand ambassador. Sweeney, who features in cult teen drama series Euphoria, has starred in the British luxury footwear label’s Summer 2024 campaign. 

The new Jimmy Choo campaign is called ‘Road to Joy’, and the photoshoot by Oliver Hadlee Pearch is set in Palm Springs. Sweeney is pictured escaping the city for a summer trip, driving through the California desert. 
 
In her West Coast jaunt, Sydney explores Palm Springs’s most iconic locations, wearing some of Jimmy Choo’s statement models, like the Wild West-inspired Cece Mule, the Cinch handbag, the Diamond Tilda ballerinas, and the Jemma suede sandals.

“Sydney embodies the spirit of Jimmy Choo. Talented, confident, and playful, with an inspiring work ethic. Her sense of glamour is bolstered by great self-confidence. We loved working with Sydney to create the campaign story, taking us on an uplifting adventure,” said Sandra Choi, creative director of Jimmy Choo.

Jimmy Choo’s Summer 2024 collection is inspired by California, its light, colours and openness. The collection is infused with an optimistic road-trip vibe, and includes new models alongside fresh takes on Jimmy Choo classics.