13 European Summer Vacation Dresses

When my family decided to book a last-minute trip to Italy, I figured it was the perfect excuse to revamp my summer wardrobe. I mean, Italy is known for its impeccable fashion houses, so I want to dress to impress. Luckily, I’m going to treat myself to a major shopping spree at Sachin & Babi, […]

Space NK owners take next step towards sale of business

There’s still been no official announcement but the owners of Space NK are said to have hired bankers to help them sell the premium beauty business. Space NK There has been speculation for some time that a full or partial sale was on the cards and now Sky News has reported that Manzanita Capital has […]

It’s True—the Cotton Poplin Skirt Trend Just Replaced My Jeans

To my jeans, I’m sorry, we’ve had a good run, but I think we need a break. I’ve worn you every day for about four-months straight, and while I’ll always come back to you when I’m in need a reliable and quick outfit solution, for the sake of my style and my editor status, I […]

EBIT unveils AW24 collection, deepens dive into mental health awareness

EBIT — or Enjoy Being in Transition — is aiming to spark a stronger conversation around mental health with its new AW24 collection and campaign.  EBIT The Italy-based label founded by ex-JW Anderson chief Simon Whitehouse at the height of the pandemic offers gender-neutral, organic luxury causalwear and its newest offer is dubbed Psycho Penpals […]

6 Style Lessons Our Editors Have Learned From Their Moms

I have a lowkey obsession with Mothers. Whenever I meet someone and find out that they have children, I need to know everything. “How old are they, what do they look like, how have they changed your life”—my list of questions goes on and on. I’ve found that the kindest people I’ve met in life […]

44 Summer Nordstrom Basics Any Fashion Person Would Buy

The editors here at Who What Wear consistently shop Nordstrom for top-notch basics. I routinely uncover fantastic picks that help balance out my wardrobe. Some of my recent finds (ahem, Levi’s jeans) have become new closet staples due to their versatility and stylish nature. With all of this in mind, I thought I’d curate an […]

28 Last-Minute Mother’s Day Gifts That’ll Ship Fast

And just like that, it’s almost Mother’s Day. These springtime holidays have a tendency to creep up on us, don’t they? Some of us still have yet to recover from holiday-season gift giving, which feels like it was just yesterday. Regardless, Mother’s Day is almost here, and it’s time to get down to gift-shopping business. […]

Donna Karan Is Officially The New Gold Mine Of Fragrances

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your […]

The 2024 Swim Report: Every Trend to Know

Headed into summer, there are plenty of upcoming trends and shopping items on our radar that span the range from vacation-worthy pieces primed for a suitcase to pieces destined to be worn by the best-dressed wedding guests. Naturally, at the onset of summer, we’re also thinking about swimwear and the key pieces to shop this […]

The 25 Best Luxury Mother’s Day Gifts

The Luxury List is a monthly column on all things luxury, tapping the foremost experts in the fashion space to explore everything from craftsmanship deep dives to the little-known details to consider when buying fine jewelry. My mom is one of the most important people in my life. When I was growing up, she always […]