35 Heartfelt Mother’s Day Gift Ideas for Every Type of Mom

Mother’s Day is right around the corner, and if you’re anything like the daughter I am, you’re using the holiday this time around to make up for all those years in the past when you lollygagged right up until the day before and had to inevitably buy something completely unworthy of your mom and everything […]

Reviewed by Editors: Ritual’s HyaCera Skin Supplement

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your […]

How French Women Wear Jeans with Basics in the Summer: 4 Easy Looks

If there’s one fashion archetype we can rely on, it’s French style and their talent for elevated outfit pairings is nothing short of impressive. Although French women appreciate full-skirted looks and frocks, jeans are a key component of their style. Therefore, when summer rolls around, so do the creative solutions to extending the wear out […]

Anne Hathaway Wore the White Tights Trend in NYC

Given how wildly popular red tights became, combined with the fact that they’re undeniably a bit tricky to wear, it’s not surprising that they’ve peaked. But not to worry—their replacement is waiting in the wings, and it’s similar but different. That replacement is white tights, which are no longer reserved for Halloween. And Anne Hathaway […]

Ozias, the French leather goods label adorned by Beyoncé

Translated by Roberta HERRERA Published Apr 30, 2024 Ozias, a still-under-the-radar French brand, garnered massive media attention due to the style acumen, timely execution, and boldness of its founder, Marc Clément, known as Ozias. Beyoncé with the Jolene bag by Ozias – Parkwood Entertainment / Beyoncé On April 17, the American superstar Beyoncé, followed by […]

Estée Lauder partners with Microsoft to launch AI Innovation Lab

The Estée Lauder Companies (ELC) and Microsoft Corp. have teamed up once again to launch an AI Innovation Lab. Estée Lauder partners with Microsoft to launch AI Innovation Lab. – Estée Lauder Leveraging the generative AI capabilities of Microsoft’s Azure OpenAI Service, the collaboration aims to develop innovative solutions that enhance consumer connections and accelerate […]

Chanel steps up initiatives in Marseille for its cruise fashion show

Chanel‘s programme of festivities in Marseille is taking shape. After announcing at the start of the year that its Cruise 2024/25 fashion show would be held in Marseille on May 2, the Parisian fashion house recently revealed the venue it has chosen for the event. The Cité radieuse’ iconic roof terrace, the famous emblem of […]