Shoe sales and global reach boost JD Sports, despite profits fall

JD Sports Fashion delivered its slightly delayed — unaudited — annual results on Friday and spoke of “strategic progress in a challenging market”. The words “strategic progress” usually mean a company didn’t make as much money as it would have liked to, and that was the case here. But with it outperforming the wider market, […]

Reviewed By Editors: Experiment Super Saturated Serum

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your […]

Reviewed by Editors: Eighth Day’s Rejuvenating Priming Moisturizer

As a beauty editor, it’s basically my job to sort through all the latest and greatest offerings when it comes to essential products like moisturizers, primers, and sunscreens. I honestly love getting to do so, but layering so many products on my skin all the time can feel tedious. It adds so many extra steps […]

Who What Wear Weddings: Annabel Schwartz and Felipe Gontijo de Araujo

Welcome to Who What Wear Weddings, the destination for style-minded weddings. Expect insightful tips straight from the newlyweds, shoppable elements, and plenty of must-save imagery as we share the nuptials of our favorite fashion people getting married. For upcoming features, share your submissions here. It only took 14 days for Annabel Schwartz and Felipe Gontijo […]

10 Modest Summer Outfits You Should Copy Immediately

To many, modest dressing in the summer may seem like an oxymoron. I get it—when the temperatures have surpassed 30°, no amount of clothing feels right. But those of us who adhere to a modest lifestyle have learned how to feel cool and simultaneously look chic, even in the middle of the summer. But sometimes, […]

Zoë Kravitz is first ambassador for luxe jeweller Jessica McCormack as it targets US

ZoĂ« Kravitz has been named as the first brand ambassador for British luxury jeweller Jessica McCormack. It’s a busy time for McCormack, whose townhouse is currently staging a six-week Millinery Residency for Fenwick. But this is even bigger news as it’s linked to the brand’s international ambitions, with CEO Leonie Brantberg saying: “Appointing ZoĂ« Kravitz […]

10 Classic Summer Outfits That Are Timeless and Dripping in Elegance

I’m going to make a bold claim: Never before has fashion looked as elegant as it has in 2024, and if the last few months are anything to go by, I can say with absolute certainty that this summer will be very sophisticated-looking indeed. Since the warmer weather kicked in, I’ve already started seeing some […]

Beach Day Basics – Julia Berolzheimer

Outfit Details: Show Me Your Mumu Coverup, LSpace Bikini, Janessa Leone Hat, Miu Miu Sandals, Illesteva Sunglasses, Hanna Andersson Set on C & M, Amazon Kids Sunglasses, Kids Beach Bag & Toys Nestled by the ocean, we cherish the beach as our go-to escape for both quick getaways and extended holidays. Our beach days with the girls, filled with sandcastles and […]