The Culottes Trouser Trend Is Back For Summer 2024

In these early summer days I’ve been keeping track of the styling choices that fashion people are making to ensure they look elegant and feel comfortable all day. As it’s still too chilly to style shorts and minis, but far too warm to keep wool trousers in the rotation, I’ve seen the style set gravitate […]

Fashion People Everywhere Have Been Spotted In This “Weird” Trainer.

Although they originally started as a functional sports shoe, trainers have solidified themselves as a staple in almost every fashion person’s wardrobe. Both comfortable and stylish, trainers have the ability to change the tone of your look in a way no other shoe can and, as someone who practically lives in them all year round, […]

Zara Now Does The Best Perfume Discovery Sets—These 7 Are The Best

Out of all of the brands that offer high street fragrances, Zara perfumes are the best around, in my opinion. From the TikTok viral Red Temptation fragrance (a dupe for Maison Francis Kurkdjian’s expensive-smelling Baccarat Rouge 540) to its other perfume dupes that smell suspiciously designer-coded, you can count on Zara to offer a luxurious […]

Otto Group overcomes revenue drop with laser focus on profits

Germany’s Otto Group has reported its 2023/24 annual results with the owner of the Freemans, About You, Bonprix and Evri businesses (among many others), saying it “succeeded in holding its own comparatively well in an enormously challenging market environment and made noticeable progress in its operating result”. About You It highlighted a rise in EBITDA […]

Germany’s Douglas reports loss in quarter due to IPO costs

By Reuters Published May 29, 2024 German perfume and cosmetics retailer Douglas reported a net loss in the second quarter, affected by expenses linked to its IPO, the company said on Wednesday. The company reported a net loss of 41.3 million euros ($44.84 million), still a 2% improvement from a year ago but overshadowed by […]

London Street Style May 2024: 17 Outfits Wowed Us

After 13 years spent working in this industry, I have seen firsthand that fashion has the power to create positive change, and his sentiment was evident at the annual #SheInspiresMe Charity Car Boot Sale, hosted by Women for Women International in Selfridges’s car park in Central London earlier this month. The event brings together sellers […]

JD Sports delays results report, but share price rises

JD Sports Fashion has issued a surprise announcement delaying its full-year results report that had been due on Wednesday. JD Sports Should we read anything sinister into that? Perhaps not. The announcement said: “The group
 confirms it now intends to issue its full year results for the 53 weeks to 3 February 2024 on Friday, […]

This $6 Sheet Mask Gets My Skin So Many Compliments–Here’s Why

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are worth your […]

The Chicest Nordstrom Items New Yorkers and Parisians Wear

Many New Yorkers and Parisians are known for their fashion-forward sense of style. Words like effortless and cool come to mind when describing these sets. The types of pieces those in NYC and Paris wear certainly run the gamut, but the items tend to have modern design details and feel easy at their core. And […]